idealista.com has taken home an award for best communication and marketing strategy for the launch of its iPad application. The Spanish property portal launched this app in late 2010, and was recently recognised at Madrid’s SIMA International Real Estate Exhibition for their promotional strategy. The video ad for the app involved an original replacement for the iPad’s stylus: http://youtu.be/P4r6j_KlHTE idealista.com says it developed a communication strategy that was highly segmented for the different audiences it wanted to reach. The portal started with bloggers specialising in … [Read more...]