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Every 60 seconds in social media (infographic)

February 26, 2012 By Leave a Comment
60-seconds-social-2-1 Infographic

This post was mentiond on venturebeat A single minute may be barely enough time to construct a rational thought, but it’s time enough for social media denizens to inundate the web with their status updates, tweets, checkins, and photos. Every 60 seconds in social media, two million videos are viewed on YouTube, 700,000 messages are delivered by way of Facebook, 175,000 tweets are fired off into the ether, and 2,000 Foursquare check-ins tell the world where we are. If the volume of all this social media activity doesn’t astound you, perhaps a visual representation of the data will … [Read more...]

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New Facebook app set to launch to sell houses

January 4, 2012 By Leave a Comment
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 The first use of social media as a specific platform for the proactive selling and letting of residential property is set for launch this month. Entrepreneur Sohail Rashid has created a property application on Facebook that enables home owners, agents and landlords to advertise property for sale, rent and room-share via their Facebook profile. The app is due to be launched later this month and is currently available in a beta version (see the link below), which Rashid says has already attracted more than 50 agents to sign up. More agents seem likely to respond, via a database of … [Read more...]

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Resistance Is Futile – The Growth of Social Media

October 12, 2011 By Leave a Comment
social media icons

Hard to believe that Social Media still has to be “sold” to some in the world of property marketing.  What’s up with that really? Is it resistance to change? Or is it that the resisters are too old to learn?  Let's deal with all the objections in one fell swoop. None of your issues matter! I know it changes your idea of privacy. I know it opens your brand up to people who might say mean things. I know it will take resources to manage. But instead of worrying about any of those things, you need to be worried about not being at the social party. The fact is that most people now … [Read more...]

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Rightmove launches Facebook competition

October 7, 2011 By Leave a Comment
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UK’s number 1 property portal, Rightmove has launched a new Facebook contest to give home sellers and their agents an opportunity to further promote their properties and offer a personal touch. The ‘Seller of the Month’ app allows vendors to put forward their property on Rightmove’s Facebook page and describe what’s great about the home they are selling. Facebook users can then review the list of entrants and vote for their favourite property. At the end of each month, the eventual winner receives a bundle of Rightmove advertising products valued at over £5,000, to make it the … [Read more...]

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Property Marketing – 6 Must Have Tabs to Make Sure Your Facebook Page is Attracting and Converting Potential Home Buyers

October 4, 2011 By Leave a Comment
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In this new economy, investing in social media is part and parcel of a successful marketing campaign. When it comes to property marketing, all kinds of media need to be engaged, but there is no doubt that a House Builder’s Facebook Page is a great place to showcase your homes, services and websites for free. People will spend hours searching online before they start hitting the pavement on a hunt for their dream home. It’s the biggest purchase a person will make in their lifetime, so even if you’re selling beautifully crafted, quality homes, if your facebook page isn't up to much … [Read more...]

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Creepy and fascinating, Ikea using facebook profiles as decorating tools

August 30, 2011 By Leave a Comment
ikea_youtube_bedroom

Creepy and fascinating, Ikea has just launched Happy To Bed, a new digital feature in which the Swedish furnishings chain's long tentacles reach deep within the ether of the Internet, grab hold of Facebook statuses, and use them to personalise virtual bedrooms. Here's how: Users are first asked who's in their bedroom—one person, two people, two people and a baby—and how long they've been sharing their bedroom with said people. Then the on-screen graphic changes to a gray background, upon which a "cube" of Facebook statuses—words, expressions, etc.—takes shape. Finally, the screen … [Read more...]

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Social Media Fatigue?

August 6, 2011 By Leave a Comment
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Great advise from Chris Brogan. One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else. Social Media Fatigue For a lot of people, the fatigue comes from that sense that they’re … [Read more...]

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Follow us on Facebook

July 25, 2011 By Leave a Comment
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Ever look at your Facebook and realised its missing the Midas Touch? That's easily fixed! Head over to the Midas Property Consultants Facebook and hit "Like." All our top stories, top tips and advice will show up of your Facebook. And hey, follow us on Twitter, too. We'll be liking you back in spirit. [Facebook, Twitter]   Based in Edinburgh, Scotland Midas Property Consultants is a creative sales and marketing services company focused on serving the New Homes Industry, Estate Agents, Property Developers and private homeowners. We offer high level strategic consulting based on … [Read more...]

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Property Marketing – Idealista Snags Marketing Award

July 22, 2011 By Leave a Comment

idealista.com has taken home an award for best communication and marketing strategy for the launch of its iPad application. The Spanish property portal launched this app in late 2010, and was recently recognised at Madrid’s SIMA International Real Estate Exhibition for their promotional strategy. The video ad for the app involved an original replacement for the iPad’s stylus: http://youtu.be/P4r6j_KlHTE idealista.com says it developed a communication strategy that was highly segmented for the different audiences it wanted to reach. The portal started with bloggers specialising in … [Read more...]

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How are the Top 15 House Builders using social media?

June 8, 2011 By Leave a Comment
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Great research from Pauley Creative. Yesterday, I did an analysis on the top 15 construction companies and how they utilised their social media profiles to enhance brand perception, improve customer service, educate and engage with the rest of the construction market.  This analysis follows the same format and criteria but this time focuses on the top 15 house builders within the UK. Again, I used the data produced by The Construction Index. I analysed the Twitter profile for each house builder and checked to see if they were actually Tweeting and engaging with their followers, … [Read more...]

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