New Facebook app set to launch to sell houses

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 The first use of social media as a specific platform for the proactive selling and letting of residential property is set for launch this month. Entrepreneur Sohail Rashid has created a property application on Facebook that enables home owners, agents and landlords to advertise property for sale, rent and room-share via their Facebook profile. The app is due to be launched later this month and is currently available in a beta version (see the link below), which Rashid says has already attracted more than 50 agents to sign up. More agents seem likely to respond, via a database of … [Read more...]

Property Marketing – Idealista Snags Marketing Award

idealista.com has taken home an award for best communication and marketing strategy for the launch of its iPad application. The Spanish property portal launched this app in late 2010, and was recently recognised at Madrid’s SIMA International Real Estate Exhibition for their promotional strategy. The video ad for the app involved an original replacement for the iPad’s stylus: http://youtu.be/P4r6j_KlHTE idealista.com says it developed a communication strategy that was highly segmented for the different audiences it wanted to reach. The portal started with bloggers specialising in … [Read more...]

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