When it comes to understanding the New Homes Market, Midas Property Consultants are the experts in every respect!
In today’s fast and ever changing market place, Property Developers and Newhome Developers are faced with new market challenges. Understanding your customer’s wants, needs, feelings and driving in real value to the whole process is at the core of every successful project.
The sales and marketing of a development is a very complex process that involves many decisions and many layers of strategy. This strategy should start at the very beginning with the Market Appraisal.
We believe the best developments start with true customer value. In fact customer value needs to be at the core of every decision, stretching right back to the initial land purchase, architectural planning, interior specification and sales expectations. This is not a market or a time where developers can continue to charge “A” prices for “B” properties on “C” land and hope that some clever branding, flashy advertising campaign and some over-designed showhome will help people overlook the gaps in that logic. This is the time to take “C” land, build good quality homes, design efficient layouts, install customer valued specification and charge a price that allows for a reasonable profit. Conversely, there’s nothing wrong with charging a premium price for an excellent property or a development in a fantastic location with an amazing high-end interior – as long as every decision is based on true customer value.
Ensuring you have a solid Market Appraisal is at the core of a successful development. It will ultimately determine the success or failure of your property development. We have the experience and the know-how to deliver Market Appraisals which help you deliver a profitable development. We provide data on Residential Valuations, Property Types, Mix of Properties, Interior Design, Sales & Marketing Strategy and most importantly we provide you with a thorough understating of your Target Audience.
Speak to us…find out how the experts in New Homes can help you!
Do you have a specific project you wish to develop?
Perhaps you have a site with a Development Approval and you need an expert to drive it to a profitable conclusion. As a developer and manager with over 20 years of experience we know what it takes to create successful, profitable projects. Not all outcomes from the same project are equal. Establishing and fine tuning such elements as structure, mix, yield, design and marketing can affect the outcome considerably.
If you have a specific project in which you need expert help to drive it to a profitable conclusion contact us…..!
Residential Property Valuations
We use the market data approach for our residential valuations. This is the most commonly applied technique when valuing property for marketing purposes. The market data approach looks at comparable sales of similar properties and makes an assessment on the value based on those. This method provides a relevant and up to date valuation as comparable sales are generally considered to be the best reflection of the marketplace.
The application of the market data approach is reliant on good market information and being able to decide on what would be considered a similar property. Strong knowledge of a target area is also important. These skills are fundamental for a successful Market Appraisal of your project.
Property Type and Mix
Only by truly understanding who your Target Audience is will you be able to deliver a development which is financially feasible. After all there is absolutely no point building properties which people do not want and will not pay for. Our experience in advising developers on product types and mix has been highly successful. We live and breathe this industry and we can deliver a Market Appraisal which shows you the facts you need to see!
Design
If you want your project to deliver true value for you and your customers you MUST MUST have the market research to conclude your project’s interior design requirements. Our interior design process follows a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, whereby the needs and wants of your target market are satisfied to produce an interior space that fulfills the project goals.
Target Market
Every audience and every product offering will have different drivers. Rural buyers will have different concerns than urban buyers. House buyers will have different concerns than apartment buyers. We drill much deeper into the process of understanding who your target market is by uncovering the true decision drivers which will help you bring to the market, the right product, in the right location and at the right price.
Ensuring you have a solid Market Appraisal is at the core of a successful development. It will ultimately determine the success or failure of your property development.
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