Market & Consumer Research

Quick Links

Know what you are up against at all times!

In today’s fast and ever changing market place, all companies face new marketing challenges. Understanding your customer’s needs and feelings is at the core of every successful business. At Midas Property Consultants we offer a broad selection of market research tools that can help you learn more about your customers and help you better assess your competition.

__________________________________________________________________________

Competitor Price Audits

As one of the four P’s of marketing, price is an integral part of providing you with an edge over your competitors.

Do you know whether your prices are truly competitive? Are other developers or estate agents selling the same properties you are, but at lower prices or offering competitive incentive packages? Our team can help you put together a Price Checking Program so you can keep tabs on your competitors’ pricing in markets across the region.

__________________________________________________________________________

Competitor Mystery Shopping

Getting to know your competition is a vital part of running your business. Your business idea can only give you that competitive edge if it truly differentiates you from the competition.

Our mystery shoppers are available to help you determine how you rate when compared to your competitors. We will send our teams to visit the establishments of your most fierce competitors and we will report to you on what they are doing on their front lines. This knowledge will help you to position yourself within your market. We can pinpoint areas where your competitors are lacking, so that you may grab market share.

___________________________________________________________________