Effective • Efficient • Low priced
As the importance of online channels increase, the use of e-mail marketing provides a highly cost-effective method to build stronger client relationships and retain customer loyalty.
Done correctly, e-mail marketing can not only be breathtakingly affordable but also extremely effective. Depending on how you plan to measure (by opened messages, click-throughs or conversion rates) and your targets (whether new, existing or best customers), e-mail marketing can yield response rates that range from a positive 5% to 50%.
We can create highly targeted e-mail marketing campaigns that reach the right audience, extend your brand, and drive customers to your website. Our design team has a proven track record in creating high impact e-mail marketing materials that will instantly grab the attention of the recipient.
Compared to direct mail, the costs involved are significantly lower, as is the cost to the planet. But this is not just a green alternative, it’s a powerful form of communication that makes sense on every level.
Most companies have a website but even though the internet is the fastest growing area for attracting new business, very few have any kind of online marketing strategy. Companies simply have to consider the internet in their overall marketing mix if they are to grow and achieve their business objectives.
Targeted e-mail marketing is an excellent way of driving traffic to your site and offers you the opportunity to reach both new and current clients on a regular basis. When planning any campaigns the quality of your contact data is very important. People hate SPAM so you need to ensure that your email list is accurate, relevant and opted-in.
The content you create also needs to be interesting or provide targeted offers to ensure recipients respond well to your message. At Midas we offer a cost effective, efficient and integrated approach to growing and retaining your customer database. You may be investing significant money into your online marketing efforts, but cannot continuously focus on and support both acquisition and retention programs. Now you can.
Our packages are designed for the businesses that need to easily implement ongoing programs that drive new customer leads while constantly strengthening customer relationships.
Our Interactive Media team can create custom HTML templates that match all of your online and offline marketing efforts for your company to extend your branding image across several mediums.