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In the world of property marketing, photographs are visual portals; they transport prospective buyers into their dreams and aspirations. If the photograph is right it has the power to make people want to buy and live in the property almost instantaneously.
Stunning property photographs help to create that all important first impression. When prospective buyers arrange to view the property they will arrive in a positive frame of mind. This can significantly increase the chance of making a sale further down the line.
But a bad photograph can do the opposite almost instantaneously and since an astounding 90 percent of home buyers look at online listings before they consider seeing a house in person… poor quality photographs can lose you buyers in just one click.
Take a look at the photographs of your home…what do they show? How good are the photographs? The common mistake for many home sellers is to settle for photographs that are ‘just as good’, we say don’t settle.
Here are some examples of poor photography
Now take a look at some examples of good photography
You dont need to be a professional photographer to see the difference. Here are a few tips which you can follow to improve your property’s photography;
Tip 1: Good lighting.
Why present your home in bad light and putting gloomy photos online? Have your photos taken during the day when there’s as much natural light as possible. Open your curtains, blinds and shades and turn on lights, if needed. Experiment with different angles to get the brightest view of a room possible. Use the flash when necessary.
Tip 2: No clutter!
You don’t need to deep clean your house for the photos (unless you’re taking close-ups of bathroom tiles), but do your viewers a favour and clear off worktops, tables, beds, top of wardrobes and floors of all clutter and personal items – especially the refrigerator. Not only is clutter a distraction in the photo, but personal items make it difficult for someone to imagine themselves in your home. If you’re tempted to add props in a photo or stage the room, add a few at a time, three at most. Make sure to take a step back and assess the room so the details don’t overload the viewer.
Tip 3: Give the viewer what they want to see.
If you’re only going to take a few photos, you have to hit the main spots: the home’s exterior, the kitchen, bathroom(s), living room and a bedroom or two. If you have time, think about the best qualities of your house: Is it the view outside your living room? Show it off! Do you have high ceilings, a new bathtub, or a great backyard? Emphasize the great aspects of your home while under-emphasizing any problem areas.
Tip 4: Match the photos to the listing’s description.
If the listing describes your custom cabinets, or huge master suite closet, make sure that you include those amenities in the photos. While glowing descriptions of your home are helpful in an online listing, most people, 85 percent, enjoy seeing photos over a description.
Tip 5: More photos, more views.
It’s simple math really. According to Zillow’s (US leading property portal) Internal analysis:
Listings with 5-10 photos receive 2x as many page views compared to listings with just one photo.
Listings with 15-20 photos receive 3x as many page views compared to listings with just one photo.
Tip 6: Photograph in twilight
Photographing in the right time makes any home look better. Not only that, it makes your listing stand out from other listings. If you look on any property portal website, most of the thumbnails are photos shot in the day time. The warm l colours of your homes lighting mixed with the cool colours of a twilight sky makes any property look amazing.
To photograph these types of photos, first, find out the sunset time. You can do this by searching on Google, [your location] sunset time. Arrive to the property at sunset and prepare to photograph when the sky turns blue. Twilight usually last an hour at most so make sure that you complete your task before it turns to night. Be sure to bring a tripod as you will most likely need to shoot a long exposure.
Tip 7: Stage your home
Whether your home or apartment is empty or not, you can present it better with home staging. If you are renting your property with furniture, pick furniture that matches your home instead of mixing different styles of your old furniture. Many people paint their old furniture to match. Too many different materials in your room will make it look more cluttered than it is. Less is more and the less cluttered your home looks, the more appealing it will be.
Your property ‘s photographs should create that “WOW” factor, they should capture the unique style and character of your home. In order to achieve this, the photographer ideally needs an experienced eye, an imaginative approach and the right equipment. A good photographer should be able to look at a property or a room and quickly work out its strongest selling point, the best angle to highlight the feature and how to make the most of where any natural light may fall.
If you want to boost your home’s overall appeal and attract would be home buyers, then talk to us.
Let’s Connect!