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Pinterest Beyond the Basics: A Marketer’s Guide to Successful Pinning

May 8, 2012 By Leave a Comment
pinterest

In this article, you'll learn... What type of content marketers should pin, and how How to integrate email campaigns with Pinterest Pinterest, the popular image-driven social network, is one of the hottest topics du jour. In the past year, traffic to the virtual pinboard site has shot up more than 9,000% (source: Compete). Companies are jumping on the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. The following are tips—beyond the basics—on how to use Pinterest to get results. 1. Don't be the dullest kid … [Read more...]

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A Marketer’s Guide to Pinterest

May 6, 2012 By Leave a Comment
pinterest

Everyone seems to love a good Infographic, so I couldn’t resist posting this video infographic on Pinterest, based on the more static version called “The Marketers Guide to Pinterest” that did the rounds a month or two ago… but now appears in full video glory!   Created by the guys at MDG Advertising, the video infographic highlights just about all the key Pinterest statistics, stats and facts you might have seen or heard about this year. Enjoy. Sources: Digital Buzz … [Read more...]

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A QR campaign that works!

May 2, 2012 By Leave a Comment
qr 8

QR codes are popping up everywhere. Not that long ago, these mysterious patterned squares could be found in an occasional magazine or on a mailer. Now you can find them in the supermarkets, bus shelters, products and yes even Estate Agents and Housebuilders are them using them on For Sale Boards and advertising! More QR codes must mean more people are using them! Right? Well..sort of! There is evidence to support people are scanning, but the problem is most codes just lead you to a website that you could have arrived at more easily by typing in the URL or via a propertyportal. Nothing … [Read more...]

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Ikea squeezes an entire store inside a single web banner ad

April 26, 2012 By Leave a Comment
Ikea Banner Add

The international home products retailer Ikea has come up with a creative way to advertise a large number of products online while drawing attention to one of its core values: helping its customers to make the most of their space. Ikea states that its target market is people occupying studio flats or one or two-bedroom urban apartments, where space is at a premium. The Swedish retailer’s latest digital marketing gimmick makes the most of the space occupied by a 300-by-250 pixel banner by cramming a whopping 2,800 products inside it. By moving a mouse around the banner customers obtain a … [Read more...]

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Story Telling Using Facebook FlipBook

April 26, 2012 By Leave a Comment
Facebook FlipBook

Its long be said that the motor industry and the property industry are compared to much likeness.  However whilst the motor industry has and continues to embrace all things new in the world of marketing, producing some amazing campaigns which achieve amazing ROI results, the property industry seems to be somewhat slow to adopt "new ways", leaving them behind...in the old days and ways of marketing. Yes, some Estate Agents and house builders have adopted the new channels of communications, but so many of their marketing campaigns are reliant on say-nothing headlines about luxury, perfectly … [Read more...]

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This might just be the most creative use of Twitter yet.

April 26, 2012 By Leave a Comment
smart cars animated twitter add

Oh my lord...I love this! If you thought Twitter doesn't include an animation function then think again! Look at what BBDO Argentina did for Smart Cars Argentina. BBDO Argentina created the first (the first to my knowledge) animated Twitter ad that is built right into the Brands Twitter stream. Check it out here you can see the animation in action by holding down the “J” key on your keyboard to see the animation scroll by. If you are lazy, watch the embedded YouTube video above. On first glance the ad is pretty simple, but as it gets going, you’ll follow the car through a … [Read more...]

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5 Tips for the Property Twitterati

April 26, 2012 By Leave a Comment
Twitter for Property Professionals

Twitter is huge…we have all read and heard the stats but just in case you need reminding… Over 465 million accounts 175 million tweets per day 11 twitter accounts created every second 1 million accounts added everday 34% of marketers have generated leads using Twitter (see the infographic here) 55% of Twitter users access the platform via their mobile This seemingly frivolous social networking site has become one of the biggest juggernauts in the social media arena. Those of us involved the world of property sales are all over it – some deftly, others not so … [Read more...]

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Creative, inspiring and effecitive – Discovery Wall for marketing suites

April 23, 2012 By Leave a Comment
giant-digital-wall

Digital Wall Pushing the Limits of Interactive Technology Usually, when prospective buyers step into a marketing suite, they like to have some idea regarding the plan of the building, the development, the floor plans, the properties, the specification and its functions and so on. Most marketing suite designs are created with the prospective buyers need for information in mind. What if this information could all be stored within an engaging device within your marketing suite? "The Discovery Wall"  a digital wall which promotes your properties, your brand and challenges the limits of … [Read more...]

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Magnum: Pleasure Hunt Across Amsterdam ARG

April 23, 2012 By Leave a Comment
mag2-300x252

We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented reality app to hunt them down and collect them before everyone else does. Claim the most and you’ll be headed to New York as a reward. Created by Golin Harris. Source: Digital Buzz … [Read more...]

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IKEA Promotes Milan Design Week Though Banksy Inspired Stenciled Posters

April 23, 2012 By Leave a Comment
Ikea-Banksy-1

“People bring design to life” is the slogan used by IKEA to promote Milan Design Week 2012. Graffiti and street art enthusiasts will surely recognize the Banksy and Obey inspired stenciled-posters over its ads. Found all over the subway stations in Milan, the black and white additions do a great job in complimenting the colorful IKEA posters and transforming them into eye-catching messages. The IKEA creative team also glued the stenciled-posters on turnstiles, stair-steps and on the floors, which means walking through Milan with the subway just got more interesting. We added a video below, … [Read more...]

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