It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company in Nestlé? A ginormous number of brands are controlled by just 10 multinationals, according to this amazing infographic from French blog Convergence Alimentaire. Now we can see just how many products are owned by Kraft, Coca-Cola, General Mills, Kellogg's, Mars, Unilever, Johnson & Johnson, P&G and Nestlé. (Disclaimer: We are not sure how up-to-date the graphic is. For example, it has not been updated to reflect P&G's sale of … [Read more...]

Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrellaanalysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links. A few key points to getting the highest clicks on your tweets: Length - keep your tweets to 120-130 characters long Location – place your link 25% of the way into your tweet Language – include the words via, @, RT, … [Read more...]