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FindaProperty Back on TV in January

December 30, 2011 By Leave a Comment
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Sheraz Dar, Marketing Director says: “In 2011, we invested more in marketing than any other portal (1) and the results have spoken for themselves, with record numbers of monthly enquiries via our portfolio of portals (2) along with record visitors (3). Also, agents have been joining in droves to take us to approximately 13,000 branches (4).” Dar continues: “In 2012, DPG will be taking it to the next level with a new and exciting campaign breaking in early January. We are keeping the specific details under wrap but rest assured we’ll be shouting loudly about the … [Read more...]

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Citylets Rings in the New Year

December 30, 2011 By Leave a Comment
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Rental portal Citylets has cemented its strong Scottish credentials by sponsoring the country’s biggest Hogmanay celebrations, now in its 19th year and running from 30 December 2011 until 1 January 2012. Citylets will be one of the sponsors of this year’s Edinburgh’s Hogmanay festivities and the Concert in the Gardens on December 31, which are being headlined by indie rock legends Primal Scream. The sponsorship has been supported by a New Arts Sponsorship grant from Arts& Business Scotland. Under the agreement, Citylets joins other sponsors including the City of Edinburgh … [Read more...]

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Reform needed to halt ‘lost decade’ of housebuilding

December 30, 2011 By Leave a Comment
The House Builders Associations welcomes NewBuy mortgages but warned it could create further barriers for smaller house builders.

The UK is at risk of a ‘lost decade’ of housebuilding unless the development industry is reformed, a think-tank has warned. In a new report, the Institute for Public Policy and Research (IPPR) warns that the past two British house building recessions, starting in 1974 and 1990, both resulted in a ‘lost decade’ for housing output. It says there are good reasons to believe the current trajectory of the building sector is “following a similar path to deliver another lost decade for market housing output”. The IPPR says we currently have a housing industry which looks to make … [Read more...]

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Scotland’s capital is home to 13 of the country’s 20 most expensive streets

December 30, 2011 By Leave a Comment
Scotland, Edinburgh

Scotland's capital is home to 13 of the country's 20 most expensive streets, according to new research. The priciest homes north of the border are to be found in Dick Place, Edinburgh, where a property costs £1,506,000 on average. Aberdeen is another centre for costly homes, with Scotland's second and third most expensive streets. They are Rubislaw Den South (£1,430,000) and Rubislaw Den North (£1,190,000) while two other streets from the city are in 19th and 20th place. The Glasgow area has two streets in the top 20, though both are under the £1 million mark, according to the … [Read more...]

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Most Scottish towns are affordable

December 28, 2011 By Leave a Comment
Scotland, Edinburgh

The majority of towns and cities across Scotland are affordable for first-time buyers, according to the latest Bank of Scotland First-Time Buyer Review. The average house price paid by a first-time buyer in November 2011 was affordable for someone on average earnings - based on the ratio of the average house price to earnings being below the long-term average of 4.0 - in 77% of all local authority districts in Scotland. This compares with just 31% at the peak of the housing market in 2007. Nonetheless the number of first-time buyers continues to decline. Notwithstanding better … [Read more...]

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Predictions for Britain’s housing industry in 2012

December 27, 2011 By Leave a Comment
The House Builders Associations welcomes NewBuy mortgages but warned it could create further barriers for smaller house builders.

Britain’s housing industry has been through the pain of the house market slump and in slimmed-down shape is coping with the new normal of much reduced sales. In fact, the message from housebuilders is that sales have held up well in recent months, despite the gloom about the eurozone debt crisis. And while no significant pick-up in the wider housing market appears to be on the horizon, there is hope for their new build market. Housebuilders are placed to benefit from Government moves to boost building and help first-time buyers, including a mortgage indemnity guarantee … [Read more...]

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Nestoria Drops Google Maps

December 27, 2011 By Leave a Comment
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This week Nestoria went live with a significant change to their service; in most countries they have moved away from Google maps and are now relying exclusively on OpenStreetMap maps served by MapQuest. According to Nestoria, here are four main reasons the company has made the switch: 1. The maps are equal or better OpenStreetMap’s great strength is that anyone can contribute. Since the OpenStreetMap project started, over 500,000 people around the world have signed up to do just that, often going into insane levels of detail. Fixes can be added and reflected in the maps very … [Read more...]

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DPG to Reward Agents

December 27, 2011 By Leave a Comment
Digital Property Group

A&N Media’s Digital Property Group is launching a scheme to reward agents for displaying its new window stickers. Every week, for the whole of 2012, one lucky agent will receive £100 of gift vouchers. The prize can be won by agents for displaying DPG’s latest stickers in their windows and e-mailing a photo directly to DPG. The company will them randomly select one of those photographs each week to win the prize. Greg Bryce, DPG’s Commercial Director says: “We’re proud to have so many agents advertising on our sites. Our customers are very important to us, and it’s our … [Read more...]

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Rap Marketing Campaign on Findaproperty.com

December 27, 2011 By Leave a Comment
finda-a-property-rap

Findaproperty.com has introduced its latest marketing campaign, encouraging visitors to its site to upload their own personal raps, expressing stress, joy or comedy which they have experienced in the process of looking for and/or buying a home. Some examples are: ‘Parent Rap’: Expectant parent rappers stressing about what home would suit them (and their new babies) best. ‘Rapping Granny’: She likes the postie, but she also wants it cosy. Meet the granny rapper on the property beat. ‘Dad rap’: Check out the burger-flipping dad who wants to move the family real … [Read more...]

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Rightmove’s 2012 TV Adverts Kick Off

December 27, 2011 By Leave a Comment
Britain-moves-at-rightmove

  Rightmove director Miles Shipside comments: “We have always felt it important to invest in TV advertising on behalf of Rightmove member agents at this time of year, and what better way to kick off this current campaign than with what will be the UK’s most-viewed house over the Christmas period, Downton Abbey. Many home-movers will start to turn their attention to the 2012 property market over the Christmas and new year period, and this advertising campaign will capitalise on their property market interest by channelling home-movers towards estate agents and lettings … [Read more...]

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